What a load of gibberish?
Sounds daft doesn’t it? So what on earth do I mean by that? When I was being taught how to design transport advertising it was pressed into me that despite the adverts being huge, the viewer had such a small amount of time to read them, so why would they? That sounded so negative but actually it’s a really positive tip. It’s true that people can’t be bothered to read push or pull on doors so that level of negativity pressed onto ones work means that it can be fined tuned so that it does work! Which is a positive thing. So how is that done ideally?Read More